![]() ![]() ![]() ![]() The newly announced “AMP for email” project will allow users to complete tasks - such as submitting an RSVP or filling out a questionnaire - within Gmail. The Accelerated Mobile Pages framework provides standard formats for websites - including one for mobile websites to display Google Stories, a Google initiative that is very much like Snapchat Stories - as well as guidelines and limits for displaying advertising. In addition to introducing the update to its browser, Google announced last week that it was further expanding its Accelerated Mobile Pages program - which it developed in cooperation with a coalition of partners in 2015 to allow the faster loading of mobile web pages - to Gmail. “A few months ago, we had one minor infraction, which we immediately fixed, and we are now compliant,” said Laura Daunis Brusca, a Forbes spokeswoman. ![]() Forbes, which has long greeted visitors with an inspirational quote built into an ad equipped with a countdown clock, was among them. Likewise, Mozilla, which is paid by Google for traffic sent to its search engine through Firefox, depends on the company for much of its revenue.Īs of Friday, Google said that 65 percent of the sites with ads that were out of compliance with the new rules had already made changes to go along with them. Among those paying for the kind treatment: Google. Williams said, “but I don’t think it will cause people not to download ad blockers or to uninstall them.”Īdblock Plus makes money, however, by accepting payments from major companies to “white-list” them - those who pay, that is, do not get blocked. “It’s laudable, what they’re doing, getting rid of the worst of the worst formats,” Mr. Such ads, which can be blocked by Adblock Plus, lay outside the scope of the recommendations made by the Coalition for Better Ads. Once Adblock Plus had a firm idea, it determined that the update will not risk losing the interest of the tens of millions people who use its ad-blocking software.Ĭhrome will not block ads that run before videos on sites like the Google-owned YouTube, for example. It took some time for Adblock Plus, which makes popular ad-blocking software that can be installed on Google Chrome, to figure out which types of ads, exactly, Google would be filtering, according to a company spokesman, Ben Williams. “Google exploiting its browser dominance to shape the conditions of the advertising market raises some concerns,” the foundation said. It also criticized Google and the Coalition for Better Ads, calling it a trade group that “lacks a consumer voice.” The Electronic Frontier Foundation, a nonprofit digital rights organization, issued a statement on Friday that said the Google Chrome update “fails to address the larger problem of tracking and privacy violations” on the web. “Google has done a tremendous amount of stuff - their products are web-based - and probably most of it positive, but what we’ve also seen, obviously, is a tremendous centralization.” “Chrome literally exists to protect Google’s advertising business,” said Mark Mayo, a vice president at Mozilla, the company behind the web browser Firefox, a competitor to Chrome. Utilizing Chrome’s popularity in this way is yet another example of Google’s singular position in the modern web. Revenue to the offending websites would presumably plummet as a result. If they don’t, Google will demonstrate its leverage not by simply removing offending ads from a noncompliant site, but by disabling all of its ads. Website operators had a few months before the launch to become compliant going forward, those who violate the standards will be given 30 days to get in line. The new filter will be rolled out gradually to the browser’s hundreds of millions of users. In other words, Google is betting that ridding the web of especially intrusive ads will render it more hospitable to advertising in general - and more profitable for advertisers and Google itself. With the Chrome update, the company hopes to come out ahead by lessening the temptation of web users to install more comprehensive ad-blocking software. After all, it seems like a win for publishers, quality advertisers and users alike.īut Google did not become the creator of the world’s most popular browser and a dominant advertising force by running its business in a manner that did not serve its own interests. “We believe these changes will not only make Chrome better for you, but also improve the web for everyone.”įor the most part, the update has been embraced by the industry. “By focusing on filtering out disruptive ad experiences, we can help keep the entire ecosystem of the web healthy, and give people a significantly better user experience than they have today,” Rahul Roy-Chowdhury, a Google vice president, wrote in a blog post on Feb. ![]()
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